Iris Photography and Macro Eye Capture EventActivation Rental
Gift your guests a unique, unreplicable piece of art that belongs solely to them at your event. Using specialized macro equipment, we capture photographs of your guests' iris patterns, revealing captivating details and adding a distinctive and unparalleled interactive experience to your event.
Last updated: 7 October 2026
- Category
- Photography Activities
- Setup
- Turnkey
- Operation
- On-site crew
- Coverage
- Nationwide
About this service
A Captivating Experience for Your Events: Iris Photography
The iris photography activation is a unique and interactive feature that allows guests at the event to capture detailed photographs of their eye irises. Since the eye structure of each individual is completely unique, like a fingerprint, this process generates significant interest among guests; each photograph taken is absolutely unrepeatable and personal.
How Does the System Work?
- Safe Macro Shooting: This macro shoot, conducted with specially designed equipment and a dedicated booth setup, lasts only a few minutes and is applied in a manner that is completely safe for the eyes.
- Professional Detailing: After our photographer captures the nerve networks and the most beautiful details of the eye, our graphic design team carefully removes any glare from the image. What remains is a clean, captivating, and artistic texture.
- Instant Delivery: Guests receive their unique artwork of their own eyes instantly, either as a physical print or in digital format.
Rental Options for Your Launches and Invitations
You can rent this innovative photography service, offered with MetasoftCo quality, for your corporate events, trade shows, festivals, and private invitations. For detailed information and to receive a quote about this art-filled technology activation that will be etched in the memories of participants, please contact us.
Optional module · Data-Capture & CRM
Turn this activation into a lead-generation engine
On request, we add the Data-Capture module to this activation. An experience guests enjoy becomes a qualified lead list your sales team can follow up after the trade show or launch.
- 01
Smart delivery and lead form
Guests reach their digital content via QR code and land on a micro-site designed for your brand. They receive their content by filling in fields we define together, such as name, company and email.
- 02
Built for KVKK and GDPR
The form is shown with a privacy notice. Marketing consent is collected through a separate, optional opt-in that is never tied to content delivery. Only data that is necessary for the stated purpose is collected.
- 03
Our own CRM infrastructure
Captured records flow instantly into MetasoftCo's own CRM infrastructure. No extra software to buy and no integration project to wait for.
- 04
Your dedicated client dashboard
Follow incoming records live from your dedicated dashboard, filter them and download them as Excel/CSV. AI-generated statistics summarise how your event performed.
The Data-Capture module is activated only at the client's request and with their written approval. The client brand is the data controller for the personal data collected; MetasoftCo processes it solely on the client's instructions as a data processor. The final wording and approval of the privacy notice and consent texts remain the client's responsibility. Data is retained for 90 days by default, can be downloaded from the dashboard during that period and is deleted from our systems afterwards. A different period can be agreed in the contract.
Corporate rental · Turnkey
Logistics, setup and what's included
Logistics and setup
- Power
- A single standard 220V socket is enough.
- Internet
- We bring our own 5G connection; no venue network needed.
- Setup
- The day before the event or 3–4 hours before doors open; about 30–40 minutes per device.
- On-site crew
- At least 2 technicians on site throughout the event.
Included in the service
- Transport, setup and teardown
- Technical crew throughout the event
- Branded interface and output design
- Branded kiosk wrap
- Instant digital sharing via QR
- Physical prints within seconds, 750 prints included
Based at İstanbul Teknokent (Avcılar), MetasoftCo provides turnkey installations for corporate events, launches and trade shows across Türkiye, including İstanbul, Ankara, İzmir, Antalya, Bodrum, Adana, Diyarbakır, Kocaeli, Sapanca and Çorum.
Frequently asked questions
01İris fotoğrafı çekimi gözler için güvenli midir?
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Evet, kesinlikle güvenlidir. Çekim sırasında göze zarar verecek zararlı ışıklar kullanılmaz. Özel makro lensler ve göz sağlığına uygun aydınlatma sistemleri ile sadece birkaç dakika içinde tamamen güvenli bir çekim gerçekleştirilir.
02Bir katılımcının çekim ve fotoğrafı teslim alma süreci ne kadar sürer?
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risin özel ekipmanlarla makro çekimi yalnızca birkaç dakika sürer. Ardından uzman ekibimiz veya yazılımımız görseldeki ışık parlamalarını dikkatlice temizleyerek fotoğrafı büyüleyici bir sanat eserine dönüştürür. Tüm süreç, etkinlik alanındaki kalabalık akışını bozmayacak şekilde hızlı ve pratik çalışmak üzere tasarlanmıştır.
03Çıkan fotoğraflar katılımcılara nasıl teslim ediliyor? Markamıza özel logo eklenebiliyor mu?
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Katılımcılar bu benzersiz eserleri anında yüksek kaliteli fiziksel fotoğraf baskısı olarak veya ekrandaki QR kod üzerinden dijital olarak telefonlarına alabilirler. Ayrıca baskıların veya dijital görsellerin köşesine markanızın logosu, lansman ismi veya etkinlik tarihi entegre edilerek kurumsal görünürlüğünüz artırılır.
04Çiftler veya iki arkadaş için ortak bir iris tasarımı yapılabiliyor mu?
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Kesinlikle! Etkinliklerde en çok ilgi gören konseptlerimizden biri çift tasarımlarıdır. İki farklı kişinin iris fotoğrafı ayrı ayrı çekilerek, grafik ekibimiz tarafından tek bir sanatsal kompozisyonda (Collision/Çarpışma efektiyle) kusursuzca birleştirilebilir.
05Etkinlik alanında kurulum için ne kadarlık bir alana ve donanıma ihtiyaç var?
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Kurulum oldukça pratiktir. Makro çekim kutumuz kompakt bir tasarıma sahip olduğu için fazla yer kaplamaz. Etkinlik alanında küçük bir masa alanı, standart bir elektrik prizi ve 2x2 metrelik bir hareket alanı, misafirlerinize bu eşsiz deneyimi sunmamız için yeterlidir.
06How is Iris Photography and Macro Eye Capture Event Activation rental pricing determined?
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Pricing depends on event duration, city and venue, number of devices and the scope of customisation. Our quotes are turnkey: transport, setup, technical crew and branded design are included. Share your event date and city and we will send you a clear quote.
07Can the system be used indoors and at trade shows?
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Yes. It can be installed at any indoor venue, trade show stand or launch area with a standard 220V socket. We bring our own 5G connection, so no venue network is needed. The space required depends on the product and is confirmed when we quote.
08Do you offer brand customisation?
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Yes. The screen interface, photo and output designs and the kiosk wrap are all designed for your brand.
09How long does setup take?
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We set up the day before the event or 3–4 hours before doors open; each device takes about 30–40 minutes. At least 2 of our technicians stay on site throughout the event.
10Which cities do you serve?
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We are based in İstanbul and work across Türkiye, with installations so far in İstanbul, Ankara, İzmir, Antalya, Bodrum, Adana, Diyarbakır, Kocaeli, Sapanca and Çorum, among others. For events outside İstanbul, travel and accommodation are either included in the quote or arranged by your team.
11Can this activation capture attendee data (leads)?
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Yes. On request we add the Data-Capture module: guests reach their content via QR code and share details such as name, company and email on a micro-site designed for your brand. Records flow instantly into MetasoftCo's own CRM infrastructure and can be followed live from your dedicated dashboard.
12How is the collected data handled under KVKK and GDPR?
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The form is shown with a privacy notice, and marketing consent is collected through a separate, optional opt-in. The client brand is the data controller and MetasoftCo acts as a data processor on the client's instructions. Final approval of the texts rests with the client.
