Ray-Ban × Strip Photo

A Photo-Strip Experience with Ray-Ban Spirit

For the Ray-Ban event, we paired the brand's bold, social energy with the classic photo-strip format. Participants posed with friends on a setting that reflected the event atmosphere, and every capture became a keepsake belonging to the Ray-Ban world.

Its compact, immediately understandable format made the Strip Photo area a natural meeting point at the event. Instead of a single pose, the multi-frame strips captured the energy of the moment and the feeling of being together as a short visual series.

A Brand-Specific Photo Flow

The capture experience was supported by an event space and print design aligned with Ray-Ban's visual language. As participants made their photo series, brand visibility became part of the content created by the participants themselves.

While the strip format offered a practical physical keepsake to share and keep, it also created a playful rhythm people wanted to experience again and again in the event area.

Style to Take Away from the Event

Strip Photo turned photography from a recorded moment into a stylish event object. Participants experienced their connection with the brand in a format they could physically carry away.

With this project, MetasoftCo adapted a timeless photobooth format to Ray-Ban's character and designed a highly engaging, naturally shareable brand memory.