DeFacto × Afra Saraçoğlu: AI Fashion Experience

This special collection, created in collaboration with DeFacto and Afra Saraçoğlu, has been transformed into a digital experience using MetasoftCo's pioneering artificial intelligence technologies. We offered participants a boundary-pushing "Virtual Try-On" activity, allowing them to see the collection's most iconic pieces on themselves in seconds.

Client: DeFacto
Format: Yapay Zeka
Year: 2026

GET A QUOTE FOR YOUR EVENT ↗

DeFacto

About the project.

ABOUT THE PROJECT

Digital Twin of Fashion: The Afra Collection on You!

At the launch event of the DeFacto x Afra Saraçoğlu collection, we redefined the traditional fitting room experience using cutting-edge artificial intelligence. Powered by MetasoftCo’s proprietary Virtual Try-On and AI Photobooth infrastructure, guests experienced the hero looks of the collection on themselves in seconds—without the hassle of physically changing clothes.

Challenge: Physical Fitting Constraints in Live Activations

In traditional fashion events and pop-up activations, physical fitting creates long queues, operational friction, and low guest throughput. The goal for the DeFacto x Afra Saraçoğlu launch was to deliver an instant, hyper-personalized, and highly shareable digital fashion experience for hundreds of attendees simultaneously.

The Solution: Generative AI & Real-Time Virtual Try-On

MetasoftCo deployed interactive AI photo kiosks directly into the event space. The end-to-end technical pipeline featured:

Custom Fine-Tuned LoRA & Stable Diffusion: The fabrics, textures, silhouettes, and cuts of the Afra Saraçoğlu collection were trained into custom AI models with high fidelity.
ControlNet Pose & Lighting Adaptation: The system analyzed each participant's posture, body contours, and ambient lighting, ensuring the digital garments draped naturally and realistically.
Ultra-Fast Generation: High-resolution, studio-grade fashion portraits were rendered in seconds and delivered directly to users via dynamic QR codes.

Key Impact

Seamless Engagement: Guests effortlessly tried on multiple runway looks in a fraction of the time.
Organic Social Reach: Attendees immediately shared their personalized fashion visuals across Instagram and TikTok, driving massive organic virality.
Full-Stack Execution: From custom kiosk hardware and intuitive UI to high-performance AI inference pipelines, the entire activation was managed by MetasoftCo.

Elevate Your Brand with Next-Generation Event Tech

MetasoftCo develops interactive AI installations, virtual fitting solutions, and custom brand activations for global agencies and retail giants. Contact us today to integrate AI Virtual Try-On into your next launch or event.