Akmerkez × AIFootball Card

A Personalized Experience for the Energy of EURO 2024

For Akmerkez, we turned the energy of the football tournament into a digital game in which visitors took the lead. Designed around the EURO 2024 theme, the experience translated the excitement of the event area into a personal moment where everyone could create their own player card.

Participants appeared as footballers on cards made with their own photos and names. The tournament-inspired visual language combined with elements such as kit, card data and stadium atmosphere to create a strong visual experience in the brand space.

Create Your Own Player Card

The flow began with a visitor photo. It was then adapted to the football-card concept and transformed into a personalized digital design. Each result was designed as a playful, original tournament memory participants would want to share with their social circle.

As a result, visitors did not simply follow the football conversation; they became an active part of it.

A Shareable Tournament Memory at Akmerkez

AI Football Card turned the collective, competitive energy of sport into an accessible brand experience. The personalized cards created quickly became an eye-catching touchpoint that visitors wanted to return to in the event area.

With this project, MetasoftCo combined a timely cultural moment with AI-assisted personalization and added a digital play layer to the shopping-centre experience.